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Research
& Submissions > 1999 > April
12, 1999
A Submission to the Canadian Radio-television
and Telecommunications Commission with Respect to
Public Notice CRTC 1999-30
Call for Comments Concerning
A Proposed New Policy for Campus Radio
Prepared by:
Radio Board
April 12, 1999
CAB SUBMISSION
A Proposed New Campus Radio Policy
Table of Contents
1. Campus Radio's Unique Contribution to Canadian Broadcasting
- 1.1 CAB Supports Role Of Campus Radio
1.2 Distinctive Programming
1.3 Canadian Talent Development And The Radio `Stars' Of Tomorrow
1.4 Supporting New Musical Genres
2. Strengthening Campus Radio's Position
- 2.1 Streamlining The Regulatory Approach
2.2 French-Language Stations
2.3 Structure Of The Board Of Directors
3. Advertising & Finance
- 3.1 Current Advertising/Sponsorship Approach Is Working
3.2 Maintaining Alternative Orientation
3.3 Impact On Commercial Radio
3.4 Cross-Sector Support
4. Programming
- 4.1 New Forms Of Expression
4.2 Musical Genres
4.3 New Music Incentives
4.4 Creation Of A Music Bank
4.5 Reassessing Musical Categories And Definitions
5. Developmental Stations
- 5.1 Support For Low-Power Stations
5.2 Caution In Granting Licences
6. Harmonizing the Policy Frameworks
7. Conclusion
Appendix A: Letter from FACTOR (available on request)
1. CAMPUS RADIO'S UNIQUE CONTRIBUTION TO CANADIAN BROADCASTING
1.1 CAB Supports Role Of Campus Radio
The Canadian Association of Broadcasters (CAB) represents the vast
majority of private broadcasters - including radio and television
stations and networks, and specialty television services. More specifically,
CAB's members include the majority of private commercial radio licensees
and, on their behalf, the Association wishes to underline their
recognition of the important role played by the campus radio sector
in enriching the Canadian broadcasting system.
The CAB appreciates this opportunity to present its views on the
CRTC's proposed new campus radio policy. The Association also wishes
to thank the Commission for organizing the meeting last September
that brought together representatives from the National Campus Radio
Association (NCRA), the CRTC, the CAB and the CBC. This discussion
afforded the CAB a clearer understanding of campus radio's views
on key issues that affect their operations, as well as areas in
which private broadcasting may be able to provide assistance. The
CAB recognizes the key role the thousands of volunteers and staff
have played over the years in developing the sound and personality
which sets campus radio apart from the mainstream broadcasters.
Underlying the CAB's comments on the proposed new policy is our
support for the CRTC's overall objectives for campus radio that
set goals for providing programming that differs from conventional
radio and promoting alternative Canadian music not generally aired
by other stations. The Association believes that a policy framework
that reduces the regulatory burden and allows greater flexibility
will encourage experimentation and creativity within campus radio.
Further, the CAB believes that reinforcing campus radio's non-commercial
nature is vital to maintaining this important role.
1.2 Distinctive Programming
Campus radio stations provide distinctive programming not available
on either privately owned stations or, in many instances, on the
CBC. The traditional regulatory framework for campus radio has enabled
these stations to produce and air cutting-edge, non-commercial music
and spoken word content that provides a unique forum for expression
for specialized audiences.
1.3 Canadian Talent Development And The Radio `Stars' Of
Tomorrow
Campus radio makes valuable contributions in the area of Canadian
Talent Development and training for tomorrow's future private broadcasters.
A key objective of the CAB's members is to develop Canadian broadcasting
stars, not only in terms of the artists who create music,
but also program producers, editors, copy writers, technicians,
and on-air talent.
Campus radio is a particularly good vehicle to expose Canadians
to non-commercial music. For example, many new Canadian artists
are encouraged by campus radio to provide rough demos for airplay.
While perhaps not suited for commercial airplay, these demos give
our young artists much needed experience and exposure. Campus radio
also provides Canadians with an outlet to hear new concepts in music
and artists, thereby contributing early on in the process of building
Canadian musical stars.
Campus radio is also an invaluable training ground for aspiring
broadcasters. Chicken Shwarma, a popular on-air personality
at The Edge 102.1 in Toronto (Shaw Radio Ltd), and Danielle Holke,
an Internet and computer authority who provides on-air resource
to Edge listeners, are just two of the campus radio grads who have
gone on to a successful professional career in private radio. There
are many, similar stories at CAB member stations across the country.
1.4 Supporting New Musical Genres
We agree with the CRTC's Public Notice on the proposed campus radio
policy when it states that:
- Campus stations help to introduce new musical genres,
which may later be adopted by commercial stations...the Commission
considers that campus stations may have a special role to play
in developing Canadian creative talent in new and emerging musical
genres.
Perhaps the most striking example of this was campus radio's championing
of the alternative rock sound prior to its acceptance as a mass
appeal format. We believe it was a significant contributor to enabling
what was then only an emerging musical genre to build a loyal following
that eventually led to its transition to commercial radio.
2. STRENGTHENING CAMPUS RADIO'S POSITION
2.1 Streamlining The Regulatory Approach
The CAB supports the CRTC's objective to simplify the rules and
regulations to enable campus radio to devote more time to the production
and broadcast of alternative programming. The Association believes
this is appropriate given the nature of campus radio and its heavy
reliance on volunteer staff that results in frequent turnover. The
CAB agrees that greater regulatory flexibility and a reduction in
administrative burden will assist campus stations, their staff and
volunteers to meet this objective.
Streamlining Regulation
The CAB, therefore, supports the Commission's streamlining proposals
in the following areas:
a) drop the level of hits from 15% to 10% for campus/community.
b) removal of requirement for 20% of Category 2 music to come
from subcategories other than `Pop, Rock and Dance'.
c) simplification of the application process through the elimination
of the Promise of Performance requirement in the application process.
d) elimination of the distribution requirement
e) removal of the repeat factor.
Support For Distinctive Campus Radio Programming
The Association also supports the following initiatives designed
to reinforce the distinctive nature of campus radio:
a) maintaining the 25% spoken word requirement. We believe
this is fundamental in ensuring that campus radio provides diversity
and is distinctive from commercial broadcasting. In-depth spoken
word programming is an important element in responding to community
needs, while at the same time helping to develop copy and news writing
skills that are highly valued in the commercial sector.
b) maintaining the requirement that 5% of music played on campus
stations should come from category 3.
c) increasing the required weekly minimum level for Canadian
content in category 3 music from 10% to 12%.
d) requiring a minimum of two thirds of programming to be produced
locally by the station. This is another initiative we support because
locally-produced programming is reflective of the community served
by the station, adds diversity, and will provide excellent training
for those involved.
CAB members are concerned that removal of several programming requirements
(such as removal of the requirement for 20% of category 2 music
to come from subcategories other than Pop, Rock and Dance) could
lead to some campus stations being tempted to move away from their
alternative role. The CAB looks to the Commission to monitor the
development of campus radio on a case-by-case basis to ensure that
it continues to play the essential role of providing programming
that is distinctive from that of commercial radio.
Support For Canadian Music And Artists
The CAB recognizes campus radio's concerns about the availability
of Canadian recordings in emerging genres, however, the CAB believes
that campus stations can, and should be expected to, meet the same
overall Canadian content requirement as other broadcasters. The
Association, therefore, supports the proposal to increase the Canadian
content level for campus radio to 35% in category 2 music.
2.2 French-Language Stations
The CRTC currently requires that French-language stations play
a minimum 65% of French-Vocal Music selections from Category 2,
and that these selections be scheduled in a reasonable manner throughout
the day.
In terms of other provisions in the campus radio policy, the CAB
believes that French-language campus stations should be governed
by the same requirements as their English-language counterparts
with respect to policies designed to ensure the distinctive nature
of campus radio. The CAB further believes that French-language campus
stations should also benefit from the streamlined regulatory proposals.
2.3 Structure Of The Board Of Directors
We agree with representatives of the campus radio community on
the importance of having balanced representation on station boards,
so that the interests of the community at large, the educational
institution to which the station is affiliated, station staff and
volunteers, as well as students are taken into account. The CAB
is, therefore, supportive of any initiatives in the area of governance
to promote balance and encourage longer terms for board members.
3. ADVERTISING AND FINANCE
The CAB believes removing limits on conventional advertising for
campus stations could jeopardize the alternative nature of campus
radio and, therefore, its key role within the Canadian broadcasting
system. For the reasons outlined below, the Association recommends
that the CRTC not proceed with proposals to eliminate the restricted
advertising requirement.
3.1 Current Advertising/Sponsorship Approach Is Working
In reviewing the revenue picture for campus radio, the following
facts speak in favour of the existing regulatory approach to advertising
and sponsorship:
- Statistics Canada data indicates that revenues from local sales
and other sources remained relatively stable in the period 1994
- 1997.
- During that period, other revenues, which include sponsorship,
represented between 60% and 70% of total revenues.
- Grants to campus stations increased by 15%, during the same
period.
During the September 1998 consultation process, the NCRA noted
that:
- ...there is no station in the campus community radio sector
at all, that I have talked to or that who has written to me anything,
that wants to do more advertising and that nobody gets their four
minutes an hour.
This is not to say that campus radio, like all sectors of the radio
industry, does not face financial challenges. The CAB believes,
however, that the above numbers reinforce its view that the current
policy, including the limitation of conventional advertising by
campus radio to 25% of total weekly advertising, is working.
3.2 Maintaining Alternative Orientation
The CAB is concerned that the removal of the restricted advertising
component in CRTC policy could inevitably lead to an orientation
away from `free radio' to an approach that is commercially driven.
In our view, there is the real possibility that campus radio's alternative
programming could be seriously compromised by pressure to move toward
more mainstream programming in order to satisfy the needs of advertisers.
We believe the CRTC was correct in its Public Notice 1992-38 on
Policies for Community and Campus Stations when it stated that:
- The Commissions' position has always been that campus
stations should not rely heavily on advertising revenues lest
this cause stations to adopt programming that is similar to that
of commercial stations.
The Commission went on to say that:
- ...it considers that campus/community stations have a
certain advantage over community stations in that they generally
have a large membership of students to provide base funding while,
for many community stations, sources of government funding are
being reduced.
The December 5, 1998 Toronto Star contained a report on the controversy
surrounding the decision by the Board of Toronto University station
CIUT to switch its sponsorship focus from local retailers to corporate
sponsorship by large national companies such as HMV and Tower Records.
According to the article, CIUT has developed a budget projecting
1998/99 revenues of $725,895, compared to last year's budget of
$350,000. It appears that this target has led to a desire to maximize
commercial revenues, and sparked not only resignations from the
Board but substantial concern among station volunteers about a re-orientation
away from `free radio' to an approach that is commercially driven.
In its proposed new campus radio policy, the Commission suggests
that eliminating advertising restrictions is intended, in part,
to streamline the administrative burden of campus stations. The
CAB would suggest, however, that the opposite is likely to happen
as stations add sales staff and undertake the administrative activities
required to satisfy the demands of conventional advertisers. In
CIUT's case, for instance, the Toronto Star article notes that staff
size has doubled in recent years, with management salaries in the
area of $30,000 on average per year. More aggressive advertising
activity would undoubtedly exacerbate this situation.
3.3 Impact On Commercial Radio
Although campus stations do not currently generate sufficient reported
audiences to negatively impact commercial stations, private broadcasters
are concerned that removal of the advertising restrictions may lead
to future competitive issues. Advertising rates for campus stations
tend to be less that those of their private sector counterparts.
Greater commercial availability, at rates often lower than commercial
rates, will have an impact on commercial broadcasters, particularly
in smaller markets. The first signs of such a development are already
evident in smaller markets where our members have difficulty competing
with local campus stations. Small market commercial stations do
not have access to national advertising and rely almost solely on
local advertising. Any expansion in campus radio's local advertising
sales will impact directly on this limited commercial sector.
3.4 Cross-Sector Support
There are many instances across Canada of CAB members providing
tangible and intangible assistance to campus stations. Examples
of tangible support include the funding for scholarships and training
workshops provided by The Edge 102.1 and Standard Broadcasting's
contribution to the NCRA of upwards of $100,000 in recent years.
We note that the CBC has a range of programs that can be accessed
by campus radio staff and volunteers for training and on-air exposure.
CAB recognizes that there may be a need in the future for more
diversified revenue sources for campus radio and believes it should
be encouraged to develop a variety of revenue streams. With this
in mind, during the campus radio consultations, the CAB indicated
that some of its members would be more than willing to provide Canadian
Talent Development funds (CTD) to campus radio. In CRTC Public Notice
1999-30, the CRTC has encouraged the NCRA to consider establishing
its own third-party agency, enabling it to receive CTD contributions.
The CAB encourages the NCRA to submit to the CRTC a proposal for
the development of an independent, third-party funding organization
to act as a mechanism for receiving contributions from private broadcasters
through the Benefits and Canadian Talent Development programs.
There are also less-tangible ways in which CAB members support
campus radio. For instance, at the September 1998 meeting with the
CRTC, NCRA and the CBC, campus representatives noted that they receive
information and CDs of new releases from FACTOR sporadically, if
at all.
Subsequently, the CAB asked FACTOR to consider providing all campus
stations with its releases. We are pleased to announce that, on
March 29, 1999, FACTOR's Board of Directors adopted a policy whereby
campus stations will now automatically receive copies of all new
CD releases (see Appendix A). Private broadcasters are more than
willing to use their expertise and contacts to assist campus stations
in accessing product and information or to overcome other barriers
they may face.
4. PROGRAMMING
4.1 New Forms Of Expression
In keeping with it's innovative nature, campus radio is working
with new forms of expression such as the creative manipulation of
existing musical selections in the forms of `turntablism' and `radio
art', as defined in the Public Notice announcing the proposed new
campus radio policy. While the CAB believes that live performances
by turntablists or radio art producers in performance venues may
be viewed as artistic creations by those attending, we do not believe
they should qualify for the purposes of calculating compliance with
Canadian content requirements.
As the Commission has noted in Public Notice CRTC 1998-41, the
MAPL criteria and the minimum requirements for Canadian content
have two essential objectives: 1) to ensure that Canadian artists
and their works have access to Canadian airwaves; and, 2) to support
a Canadian-based music and recording industry. In the same notice,
the CRTC concluded that it was not convinced that allowing an `artist
only' recording to automatically qualify as Canadian would assist
in achieving the second objective.
Under the MAPL system used to qualify a Canadian musical selection,
it is difficult to argue that `turntablism' and `radio art' meet
the criteria for the music being performed principally by a Canadian,
especially when the content may, in fact, be an international musical
selection. Even if the definition could be stretched to accommodate
this, it would be the only criteria met, therefore not meeting the
general requirement to satisfy at least two criteria in order to
be considered a Canadian selection.
We also think a parallel can be drawn between `turntablism' and
`radio art' and the shortening of musical selections, an issue raised
during the commercial radio policy review. In that instance, the
Commission determined that selections must be played in their entirety
in order to qualify for the purposes of calculating Canadian content.
There is also the additional issue of whether `turntablism' and
`radio art' at the station level may be viewed as possible copyright
infringement by artists. Royalty payments and the increased administrative
burden on station staff are other factors campus stations should
consider in the use of these genres. During the campus consultation,
copyright issues were raised. It was noted that campus stations
received selections, which were labeled `sample friendly'. None
of the programmers the CAB consulted were familiar with the term
`sample friendly', nor have they received any selections that were
labeled in this manner.
4.2 Musical Genres
The development of new artists and genres of music is, the CAB
believes, inextricably linked to Canadian radio's future success.
As noted earlier, we see the role of campus radio in this process
as a vital one.
Continuing to push the envelope for new alternative music, campus
radio is now exploring the genres of `international', `urban' and
`electronica' music. The campus radio community has suggested that
reduced Canadian content levels should be applied to programming
devoted to these genres, in light of the limited supply of Canadian
product.
The CAB would make the following observations:
- while sympathetic to the challenges faced by campus stations
with new emerging genres, they are the same as those encountered
when campus radio introduced alternative music more than a decade
ago.
- as with alternative music then, we are confident campus radio
today can be successful in developing the `international', `urban'
and `electronica' genres and meet the overall 35% Canadian content
requirement, without genre-specific content levels. as the CAB
demonstrated during the CRTC's commercial radio policy review,
limited availability is also an issue for other genres. The Commission's
music availability study conducted for the campus policy review
confirms that genres such as classical, contemporary classical,
music by first nations peoples, and some sub-categories of rock
all face similar problems.
- the questions raised by the CRTC in relation to the appropriate
level of Canadian content for periods in which programming is
devoted to genres are important, but the CAB believes it is premature
to attempt comprehensive answers and recommendations
- Heritage Canada is currently conducting a full review of the
sound recording industry and the CAB suggests that it would be
appropriate to wait for the conclusion of this process and the
release of its recommendations before the Commission finalizes
its approach.
In summary, CAB believes that should the CRTC introduce reductions
for specific new genres at some point, they should apply to all
radio licensees. Greater demand would be generated for these genres
by encouraging their exposure to the widest possible audiences,
thereby more fully meeting the objectives of the Broadcasting Act.
4.3 New Music Incentives
The CAB would recommend that the CRTC consider an alternative approach.
During the Fall of 1998, the CAB proposed to the Commission a series
of initiatives entitled Building New Canadian Talent for the Future
and Mise en valeur des artistes-interprètes, des auteurs, des compositeurs
et des producteurs. The CAB believes this proposal also could be
of significant benefit to campus radio.
The CAB draws attention, in particular, to its recommendation that
a 150% time credit be applied to qualifying new Canadian musical
selections broadcast Sunday to Saturday, between 6 a.m. and midnight.
Recognizing the more limited inventory of new Canadian French vocal
musical selection, the CAB recommends that a 200% time credit be
applied to the first two French-language musical selections, with
a 150% time credit applying to subsequent selections.
Since music availability and accessibility is often more challenging
in Québec, the CAB recommends that francophone campus stations also
be permitted to qualify for the new music incentive as it applies
to French Vocal Music.
Private broadcasters believe these changes in policy would allow
campus stations the flexibility they need to develop new genres
of music, while living up to the same overall Canadian content requirements
as private radio. In addition, this avoids the introduction of genre-specific
Canadian content levels that would be unfair to other genres and
licensees, as well as making the administrative process and the
MAPL system unnecessarily more complicated.
4.4 Creation Of A Music Bank
Recognizing the difficulties campus stations face in obtaining
music selections and the communications problems which exist between
campus stations, the CRTC should consider recommending that campus
stations create an Internet music bank. Such a bank would list various
music sources, new releases, and other relevant information.
The CAB made a similar proposal in its submission to the Commission's
Ethnic Policy Review and believes it is an initiative that would
work equally well for the campus sector.
4.5 Reassessing Musical Categories And Definitions
The CRTC Public Notice 1999-30 raised the issue of availability
of music in `international', `urban', `electronica' and other genres.
How these genres should be defined is not confined to campus radio,
but are of relevance to the entire radio industry. In fact, the
majority of the CAB's members would agree that the categories are
too complicated and out of date, given the evolving nature of music.
The CAB suggests that the time is appropriate to reassess musical
categories and definitions and suggests that the CRTC may find a
separate public review process beneficial in bringing these important
tools up-to-date.
5. DEVELOPMENTAL STATIONS
5.1 Support For Low-Power Stations
The CAB supports the proposed licensing of low-power FM campus
stations. This approach is attractive in giving those interested
in campus radio an opportunity to experiment and learn during a
developmental period before deciding whether or not to apply for
a full-fledged campus radio licence.
The regulatory framework proposed by the Commission for developmental
stations is, in our view, reasonable and does not impose an undue
regulatory burden. At the same time, we welcome the assurance contained
in Public Notice CRTC 1999-30 that: Licensed developmental
stations will be subject to fundamental requirements such as those
concerning Canadian ownership, technical certification by the Department
of Industry, and adherence to standard industry self-regulatory
codes.
5.2 Caution In Granting Licences
Though the CAB supports licensing low-power FM campus stations,
we would ask the CRTC to proceed with caution in granting licences.
While new campus stations are starting up, notably the three now
ready to go on-air in Winnipeg, many well-established campus stations
have been facing financial difficulties. The CAB's concern is the
potentially negative impact on campus stations should they be put
into a highly competitive situation because of the launch of multiple
campus operations. We would regret seeing a repetition here of the
American experience, where many campus stations have essentially
become mainstream stations.
The CAB also recommends that since developmental stations are `experimental'
and use a five-watt transmitter, they should not be permitted to
solicit carriage on their local cable system until they have applied
for full campus status.
6. HARMONIZING POLICY FRAMEWORKS
The CAB's members strongly urge the Commission to maintain separate
policies for campus and community radio. The Association believes
that campus stations as compared to community radio have fundamentally
different roles to play within the Canadian broadcasting system,
and, as such, deserve policy frameworks and review processes tailored
to their particular issues and situations.
In general terms, campus stations make a unique contribution to
Canadian broadcasting through their airplay of cutting-edge music
in new and emerging, or seldom heard, genres as well as their spoken-word
programming. Community stations, on the other hand, generally provide
programming that appeals to a more mainstream audience. There are
community stations that are now operating virtually as if they were
commercial broadcasters. Statistics Canada data indicates that,
since the CRTC removed advertising restrictions for community radio,
the sector's dependence and focus on advertising has increased substantially.
In fact, Statistics Canada now classifies some community stations
as commercial broadcasters because advertising revenues represent
more than 50% of their total revenues.
In its last review of campus radio, the CRTC stated that it wanted
to ensure campus stations provide a service that is complementary,
not only to that of commercial broadcasters, but also to community
stations. The Commission, therefore, adopted an approach to applications
for new licences and licence renewal that requires campus stations
to demonstrate how their service will be different from other stations,
including community stations. The CAB supports the objective of
maintaining campus radio as unique and different from community
radio as much as from private broadcasting and the CBC.
A primary danger we see in harmonizing policy frameworks is the
potentially negative impact it could have on maintaining the distinctiveness
between campus and community stations. Campus radio stations, in
particular, may well find themselves under increasing pressure to
become de facto community stations, with less risk taking on new
music and more emphasis on serving a mainstream audience.
The CAB also sees significant challenges in determining which policies
are retained in a harmonized framework and how they would apply
to the two very distinct types of radio undertakings. For instance,
would all of the regulatory requirements now applied to community
radio be added on to campus stations? Or would the streamlining
now proposed for campus radio such as the removal of the promise
of performance be extended to community stations? Given community
radio's growing dependence on advertising and the trend toward providing
a service quite similar to commercial radio, we do not believe it
warrants the same degree of flexibility and streamlining as campus
radio.
7. CONCLUSIONS
In summary, the regulatory framework for campus radio has generally
worked well in ensuring campus stations remain a source of alternative
programming, while allowing enough flexibility in advertising and
sponsorship to provide relatively stable funding levels.
In order to strengthen campus radio's position further, the CAB
supports initiatives in the proposed new policy designed to encourage
diversity and to streamline the regulatory regime for campus stations.
Regulatory Streamlining
In particular, the CAB supports the following proposals for streamlining
the regulatory process:
- decrease in the level of hits to 10% for campus/community stations
- removal of the requirement for 20% of category 2 music to be
from subcategories other than Pop, Rock and Dance
- removal of the repeat factor rule
- elimination of the distribution requirement
- simplified application process, including the elimination of
the Promise of Performance
- streamline the licensing approach for low power development
campus stations
- apply the same streamlining rules for Francophone stations as
those proposed for English-language stations
Mechanisms To Ensure Diversity
The Association also supports the proposals designed to strengthen
campus radio's alternative nature, which contributes diversity to
Canadian broadcasting. They are:
- maintenance of the 25% spoken word requirement
- maintenance of the requirement for 5% of music to be from category
3
- an increase from 10% to 12% Canadian content in category 3 music
- implementation of a requirement for two-thirds of programming
to be locally produced
However, since it threatens the distinctive nature of campus radio,
the CAB does not support:
- the harmonizing of the CRTC's campus and community radio policy
frameworks
Support For Canadian Music And Artists
Providing exposure for new Canadian music and artists is central
to Canada's broadcasting objectives for radio, including campus
radio. The CAB supports:
- an increase in overall Canadian content level to 35%
- maintenance of the requirement for French-language stations
to have 65% of category 2 vocal musical selections be French-language
selections
- the CAB also recommends that the CRTC should undertake a separate
public process to reassess musical categories and definitions
In addition, the CAB recommends that the CRTC adopt the initiatives
contained in the CAB's proposal - Building New Canadian Talent for
the Future - and in the - Mise en valeur des artistes-interprètes,
des auteurs, des compositeurs et des producteurs - as a means to
encourage campus and other stations to air new Canadian music.
The CAB also urges the Commission to encourage campus radio to
establish an Internet Music Bank that would enhance campus radio's
ability to access new and existing selections, particularly in genres
where inventory of Canadian product may be considered low.
The Association does not, however, support the following changes
respecting genres:
- the inclusion of `turntablism' or `radio art' as Canadian musical
selections for the purposes of calculating compliance with Canadian
content requirements
- reduction in Canadian content levels for periods of programming
devoted to musical genres where availability of Canadian music
may be considered low
Advertising And Alternative Funding
The CAB does not believe the interests of those who look to campus
radio as an alternative voice or of the broadcasting system as a
whole would be well-served by a change in policy that risks campus
stations evolving into commercial broadcasters.
Therefore, we do not support the following elements in the proposed
new campus policy:
- changes in the advertising rules to eliminate all requirements
concerning restricted advertising.
To assist campus radio in generating additional funding through
multiple revenue streams, the CAB encourages the NCRA to submit
to the CRTC a proposal for the development of an independent, third-party
funding organization to act as a mechanism for receiving contributions
from private broadcasters through the Benefits and Canadian Talent
Development programs.
In closing, the CAB appreciates the opportunity to provide the
foregoing comments on the CRTC's proposed new policy framework for
campus radio. CAB members will rely on the Commission to review
the development of campus stations, on a case-by-case basis during
the licensing and renewal process, to ensure they continue to fulfill
their mandate as an alternative to commercial and CBC radio services.
© Copyright 1998
All rights reserved Canadian Association of Broadcasters

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